ROMANIA
PARTICIPANTS: MARIUS, CALCII, ALEXANDRA-CHRISTINA
Describe your Project Idea and how it originated:
We considered the lack of help for blind people and the struggle that they go through.
What problem do you want to address with this Project? Why do you want to address this problem? How does your Project address this problem?
Blindness is one of the worst disabilities, not only because of one's missing the wonderfulness of this planet, but it is also dangerous. Crossing the street or just walking can be a dangerous experience for a blind person. There are cars, potholes and lots of other dangers that they have to avoid.
What will be the product? Describe the primary product/service offered by your company.
Our special glasses are going to be the solution to that problem. Our special sensor, similar to the one present in self-driving cars will be able to recognize the environment and let the user know when the traffic light is red or when there are obstacles ahead via audio. The audio is provided through small speakers inserted in the frame of the glasses. We did not forget about the aesthetics and their elegant design is helping with that.
What kind of competitors do you have? How will you compete with them?
The market is pretty wide, but the closest competitors, we have are IrisVision, Acesight and NuEyesPro. We got in front of the competition not only through the slim design that we have. Our high-end technology will help the user to find their destination, by giving precise directions. The dream mode is the function that will touch the sensitive part of the user describing the surrounding in a poetical way so they can embrace the world the same way we all do.
What is your tone of voice? What is your Brand Philosophy? What are the main values of your project?
We will always listen to the feedback and we will try to always update and learn from our mistakes.
What is your primary logo? Wordmark? Brandmark?
Company Management Structure
Will you start this project with a team? How will you distribute responsibilities?
Management, communication department, research & development, production, customer service, sales, finance
Organizational Timeline: Timetable of how you will build your Company or Digital Enterprise Project
Test different versions and get feedback from potential customers, seek financial aid from the EU and look for investors then get into production
Company Assets: What will be the property of your Company or Digital Enterprise Project? How will you secure that property or that value? Describe the company's Assets.
Company's headquarters, warehouse, software
Future Plans: Describe in what way, you will expand your project (e.g., through future products or plans). In what ways, can your company/project be expanded?
Diversity of our products for other people with disabilities (hearing, locomotion)
MARKETING PLAN
Target Audience: What is your target audience? What kind of needs are you trying to address?
Blind people & persons with vision difficulties; their needs: make daily tasks easier, not feeling left out, make life a more pleasurable experience
Pricing: How will you price the product/service? Will this price be affordable for your target audience? What will you do if the price is higher for your target audience? How will you manage to get a lower price?
Price: 2500€; we will do a partnership with the governments so that the health ministry will pay half the price for the insured citizens
Advertising: How will you advertise your product/service?
Make the interface of the site very user-friendly (adapting images, alt text, embedded visuals, including blind actors and models in marketing materials); use braille advertisers in clinics for the eyesight and in public spaces (transportation, tourist attractions etc); partnerships with ophthalmology doctors
Write a marketing abstract of two-three sentences:
Level up your senses; vision, is now something for everyone to experience
SWOT Analysis (Strengths/ Weaknesses/ Opportunities/ Threats)
Strengths: What are the strengths of your Project?
High-end technology, the competitors are not as developed, we are spread worldwide
Weaknesses: What are the weaknesses of your Project?
Not a wide range of potential clients
Opportunities: Which opportunities are open to you? How will you grasp these opportunities?
Working with governments. Access to high-end technology
Threats: How will you manage your threats if you don't know them? Try to find all the threats of your Project.
Technology is always developing so competitors can overtake us.
Make a Poster accumulating your answers to all the previous questions to present them in a creative way in our next session (5-7 minutes presentation).
https://www.canva.com/design/DAFORTfyxe0/0xBVsw7n1XdQgWB5fbd9Ww/view?utm_content=DAFORTfyxe0&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton