DIGITAL ENTERPRISE PROJECT
On Thursday 6th of October 2022, participants of DIGEM worked on their DIGITAL ENTERPRISE PROJECTS. The day consisted of 4 sessions. In the first three sessions, they had to complete some tasks, which they would present on a poster during the fourth session.
Tasks of the First Session:
Name of the Project (Digital Enterprise Project)
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Small Description of the Project
Business or Digital Enterprise Project
Describe your Project Idea and how it originated.
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The problem that you are trying to solve:
What problem do you want to address with this Project? Why do you want to address this problem? How does your Project address this problem?
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The Product
What will be the product? Describe the primary product/service offered by your company.
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Competitors' Analysis
What kind of competitors do you have? How will you compete with them?
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Brand Identity
What is your tone of voice? What is your Brand Philosophy? What are the main values of your project?
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Logo of the Project
What is your primary logo? Wordmark? Brandmark?
Tasks of the Second Session:
Company Management Structure
Will you start this project with a team? How will you distribute responsibilities?
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Organizational Timeline
The timetable of how you will build your Company or Digital Enterprise Project
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Company Assets
What will be the property of your Company or Digital Enterprise Project? How will you secure that property or that value? Describe the company's Assets.
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Future Plans
Describe in what way, you will expand your project (e.g., through future products or plans). In what ways, can your company/project be expanded?
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Marketing Plan
Target Audience
What is your target audience? What kind of needs are you trying to address?
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Pricing
How will you price the product/service? Will this price be affordable for your target audience? What will you do if the price is higher for your target audience? How will you manage to get a lower price?
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Advertising
How will you advertise your product/service?
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Write a marketing abstract of two-three sentences:
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Tasks of the Third Session:
SWOT Analysis (Strengths/ Weaknesses/ Opportunities/ Threats)
Strengths
What are the strengths of your Project?
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Weaknesses
What are the weaknesses of your Project?
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Opportunities
Which opportunities are open to you? How will you grasp these opportunities?
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Threats
How will you manage your threats if you don't know them? Try to find all the threats of your Project.
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Make a Poster accumulating your answers to all the previous questions to present them in a creative way in our next session (5-7 minutes presentation).