PORTUGAL

PARTICIPANTS: ISABEL, JOAO, PAULO, FERNANDA

Describe your Project Idea and how it originated: 

"walksafe2school". In Portugal, we are changing to more healthy ways of transport. With the creation of new school centres and the increase in buses, we felt the need for new walking paths to return safe streets to the children

What problem do you want to address with this Project? Why do you want to address this problem? How does your Project address this problem?

We want to solve: environmental sustainability; increase interactiveness between children and children obesity.

What will be the product? Describe the primary product/service offered by your company.

A site and an APP that can be used on laptops and mobile phones. That Will offer the possibility to know in real-time the location of their children.

What kind of competitors do you have? How will you compete with them?

As it is a new product that still does not have competitors, it Will be financed by the Portuguese city Halls to BE offered to the propõe.

What is your tone of voice? What is your Brand Philosophy? What are the main values of your project?

We identify our brand with the protection of the environment, health and safety of children.

What is your primary logo? Wordmark? Brandmark?

Company Management Structure

Will you start this project with a team? How will you distribute responsibilities?

Yes, we Will start this project with a team. The responsibilities Will be distributed in several areas like web design, digital, management, human resources, jurídicas support, etc.

Organizational Timeline: The timetable of how you will build your Company or Digital Enterprise Project

• 6th October - December: the creation of the project. 
• January - March: presentation of the project to partners, 
• March-May: compilation of data & final adjustments of project information, 
• June -august: launch and promotion of the project & formation of monitors, 
• September: launch of the project.

Company Assets: What will be the property of your Company or Digital Enterprise Project? How will you secure that property or that value? Describe the company's Assets.

Our project patent Will be registered and all the work Will be all digital.

Future Plans: Describe in what way, you will expand your project (e.g., through future products or plans). In what ways, can your company/project be expanded?

We want to evolve and grow our APP/site, for instance, replicate the project in other countries, making it viral.

MARKETING PLAN

Target Audience: What is your target audience? What kind of needs are you trying to address?

Municipalities in general and people with Young children.

Pricing: How will you price the product/service? Will this price be affordable for your target audience? What will you do if the price is higher for your target audience? How will you manage to get a lower price?

The APP / site Will be free for users but its Will be funded by local government. Our financial support Will be the publicity in our site/app

Advertising: How will you advertise your product/service?

We Will present a proposal for advertising at the town hall and also on social media (Facebook, Instagram, twitter, tik tok....).

Write a marketing abstract of two-three sentences:

Do you want to keep your children safe and healthy? Download our APP and find out how!

SWOT Analysis (Strengths/ Weaknesses/ Opportunities/ Threats)

Strengths: What are the strengths of your Project?

Lack of competition in the área, to BE innovator and necessary to nowadays problems, promotion of children interactivo.

Weaknesses: What are the weaknesses of your Project?

Lack of examples to follow mau provoque unexpected failures, the fact that our project depends also of the partners, the project may be nota effective in rural áreas, the interferência of clima on the project.

Opportunities: Which opportunities are open to you? How will you grasp these opportunities?

To fill an Open space in Market, the awareness of the population to the necessicity of environment and healthy protetion.

Threats: How will you manage your threats if you don't know them? Try to find all the threats of your Project.

Internet Failure, copy of our project, viral attacks

Make a Poster accumulating your answers to all the previous questions to present them in a creative way in our next session (5-7 minutes presentation).
Keywords: Innovation, Market Gap, environmental protetion, healthy...